Goal:
Brand Awareness Campaign Objectives
Build sustaining and meaningful brand awareness among security executives and practitioners.
Shape and own the conversation around XDR.
Evoke emotion at a human level when seeding the Vectra AI brand and story.
We want the campaign to:
Focus on storytelling at a human level.
Resonate with security leaders and practitioners.
Not be weighed down by marketing or product-speak.
My Role:
Character design/animation, motion design, and art direction
Process Highlights:
Collaborate with the creative director to develop the look and feel of the sales kickoff and brand videos
Design and illustrate original characters for these videos as well as other digital and physical media pertaining to the campaign
Storyboard, design, and animate the two videos and their cut-downs and shortened versions for different ad spaces
Result:
Client feedback: “the brand campaign has been very well received, especially at Black Hat! The whole monster theme really resonated well”
People in attendance to the sales kickoff meeting said that people were “jumping up and down excited” when the video played
Assets created for the video were repurposed for ads and on the website throughout the year
